by Nicki | Oct 28, 2019 | Blog
We talk a lot about personalisation and its benefits for increasing customer engagement and conversions. Yet, to drive seamless, integrated campaigns across multiple channels requires innovative technology. XMPie is the software platform we use to deliver your...
by Nicki | Sep 26, 2019 | Blog, Insight
Relativity is helping SME businesses to identify and connect with customers, through a range of customer insight, analysis and database management services. Co-Founder Nicki Mackin said that business owners and marketing leaders have a valuable resource in...
by Nicki | Nov 1, 2018 | Blog, Marketing Strategy, Personalisation
Marketing personalisation will make your campaigns take off We are in the content age. We are bombarded by brands creating and curating content on a daily basis. Marketers focus on creating engaging content, to better connect with (and convert) customers. By creating...
by Nicki | May 24, 2018 | Blog, Marketing Strategy, Retail
Turn data into insight and improve customer engagement There can be many different ways to achieve customer success; a combination of strategies designed to attract, retain and grow a customer base. Individual strategies may change over time but one thing is crucial:...
