by Nicki | Sep 12, 2019 | Blog, Direct mail
Bring data expertise to your direct mail campaigns Finding the right print provider is no easy task. Print is an emotive channel, able to convey your brand message through its visual and tactile nature. Due to the GDPR, it’s also enjoying a resurgence in popularity....
by Nicki | Dec 10, 2018 | Blog, Marketing Strategy
Hint: It’s all about the Customer Experience We partner with XMPie, the leading software for audience engagement and personalised communications. The technology we use enables you to reach customers across multiple channels and touchpoints. The two main approaches are...
by Nicki | Nov 1, 2018 | Blog, Marketing Strategy, Personalisation
Marketing personalisation will make your campaigns take off We are in the content age. We are bombarded by brands creating and curating content on a daily basis. Marketers focus on creating engaging content, to better connect with (and convert) customers. By creating...
by Nicki | Jul 26, 2018 | Blog
Here at Relativity, we’re strong advocates of Digital Asset Management (DAM) systems. They deliver busy marketing teams so many benefits, but often firms haven’t fully explored the functionality and advantages they offer. So what do they do, and why do you need one?...
by Nicki | May 24, 2018 | Blog, Marketing Strategy, Retail
Turn data into insight and improve customer engagement There can be many different ways to achieve customer success; a combination of strategies designed to attract, retain and grow a customer base. Individual strategies may change over time but one thing is crucial:...
