by Nicki | Jun 25, 2020 | Blog, Campaigns, Insight, Marketing Strategy, Personalisation
Personalised campaigns will set you apart in a crowded digital space The ongoing coronavirus pandemic is impacting every part of our lives, from spending more time at home to the way we spend our money. For marketers, this will have a wide-ranging impact on...
by Nicki | Jun 25, 2020 | Blog, Direct mail, Retail
As the UK emerges from life under lockdown, businesses are shifting focus – from survival to revival. To revive sales, retaining customers – and recruiting new ones – remains a key objective. In fact, 70% of marketers identify sales leads and conversions as their...
by Nicki | Mar 19, 2020 | Blog
We’re here to support your business Well, these certainly are unprecedented times. At the moment I’m sure we’re all adjusting to how COVID-19 is affecting our families, friends and working life. But we need to keep going. At Relativity, we remain here to support you...
by Nicki | Oct 28, 2019 | Blog
We talk a lot about personalisation and its benefits for increasing customer engagement and conversions. Yet, to drive seamless, integrated campaigns across multiple channels requires innovative technology. XMPie is the software platform we use to deliver your...
by Nicki | Oct 9, 2019 | Blog
Celebrating 10 Years Using the XMPie Platform Read the interview with our own Nicki Mackin by Multichannel Marketing Software Provider, XMPie. Nicki Mackin, Co-founder & Managing Director of Relativity IM, specialises in campaign personalisation, data management...
by Nicki | Sep 26, 2019 | Blog, Insight
Relativity is helping SME businesses to identify and connect with customers, through a range of customer insight, analysis and database management services. Co-Founder Nicki Mackin said that business owners and marketing leaders have a valuable resource in...
