Blog
Here you’ll find inspiring articles, news and tips to help motivate your customers, increase conversions and deliver sales.
Blog
Here you’ll find inspiring articles, news and tips to help motivate your customers, increase conversions and deliver sales.
Checklist: Personalisation Strategy
Personalised campaigns will set you apart in a crowded digital space The ongoing coronavirus pandemic is impacting every part of our lives, from spending more time at home to the way we spend our money. For marketers, this will have a wide-ranging impact on...
How to Reduce Direct Mail Postage Costs
As the UK emerges from life under lockdown, businesses are shifting focus – from survival to revival. To revive sales, retaining customers – and recruiting new ones – remains a key objective. In fact, 70% of marketers identify sales leads and conversions as their...
AN END-TO-END CUSTOMER SOLUTION
Is your data keeping you awake at night? Read how Relativity provided an-end-to-end solution for bedroom retailer Feather & BlackThe Challenge Family owned retailer, Feather & Black is famous for ‘creating bedrooms you love’. Yet their new Head of Marketing,...
DIGITAL TRANSFORMATION
BUILDING AN ONLINE PORTAL AND EMAIL WORKFLOW FOR CUSTOMER TARIFFS Our client is a well known logistics brand and Fortune 100 Company. They offer logistics services worldwide. The challenge The client operated paper-based multiple tariffs to its vast customer base. As...
Here to support you
We’re here to support your business Well, these certainly are unprecedented times. At the moment I’m sure we’re all adjusting to how COVID-19 is affecting our families, friends and working life. But we need to keep going. At Relativity, we remain here to support you...
Delivering Personalised Marketing with XMPie
We talk a lot about personalisation and its benefits for increasing customer engagement and conversions. Yet, to drive seamless, integrated campaigns across multiple channels requires innovative technology. XMPie is the software platform we use to deliver your...
Campaign Personalisation
Celebrating 10 Years Using the XMPie Platform Read the interview with our own Nicki Mackin by Multichannel Marketing Software Provider, XMPie. Nicki Mackin, Co-founder & Managing Director of Relativity IM, specialises in campaign personalisation, data management...
Using Customer Insight for Future Business Success
Relativity is helping SME businesses to identify and connect with customers, through a range of customer insight, analysis and database management services. Co-Founder Nicki Mackin said that business owners and marketing leaders have a valuable resource in...
Direct Mail Campaigns
Bring data expertise to your direct mail campaigns Finding the right print provider is no easy task. Print is an emotive channel, able to convey your brand message through its visual and tactile nature. Due to the GDPR, it’s also enjoying a resurgence in popularity....
HOW TO BUILD HAPPY CUSTOMER RELATIONSHIPS